Tunbridge Wells Newsletter – April 2018

Hello and welcome to our April newsletter!

We are looking forward to another busy couple of months following the success of our last few lunches.

We hope you enjoyed our Worthing lunch at Casa Ciro on 11th April, there certainly was great feedback on the day! We are looking forward to our Brighton & Hove lunch at the Ginger Pig on 8th May and our Eastbourne lunch on 18th May – these dates are already selling out fast so please book soon to avoid disappointment!

There is also still an opening for a Sponsor of our wonderful Tunbridge Wells lunch – this is a great opportunity to boost your business or your own personal profile. For further information about this please contact info@consortiumbiz.co.uk 

We have a few Upcoming Special Events:

4th May – ‘Where Cricket Meets Ladies Day
With special guest speaker, Celia Delaney. It should be a great day and don’t forget there will be a prize for the best dressed Lady on the day – so get your glad rags out!!

8th May – Networkout Club at The Grand Brighton
Join us for a unique fusion of traditional business networking with fitness training. This version is the run series. Followed by Breakfast in the The Grand’s Sp@ Café with use of the lovely showers and changing facilities.

24th May – Consortium’s Seminar: What is a Marketing Strategy and why do you need one? – tickets are still available to book at 1st Central Cricket Ground, Hove.

24th May – Consortium’s FUNdraising Charity Quiz night!!
At the Egremont Pub in Worthing, all proceeds will be in aid of Sussex Cancer Fund. Tickets are still available for teams of 4, or individuals – it’ll be fun and there will be bar food available too!

4th July  – Afternoon Tea at The Grand
This will be hosted by the fabulous local Charity, Sussex Cancer Fund and will offer the infamous afternoon tea at a very reasonable price with at least £10 per head going to the Charity.

Please see the bottom of the newsletter, for a list of all of our remaining dates for 2018 which are bookable.

We have no membership fees and no long-term commitments – just good food, good company and networking. We hope you can join us!

Our next lunch will take place on 5th June – we hope you can join us!

We still have an opening for Sponsorship for our popular lunch in Tunbridge Wells. If you are a local business and would like to boost your brand, full sponsorship details can be found here.

You might be toying with the idea of setting up your own business, or have already taken the leap and set up on your own – congratulations! The professional services sector is a popular industry for start-ups with a varied range of consultants and specialised business services providers.

Read our top tips on how to set the best foundation for a successful business:

  1. Pick and define your business niche

You will need a clear idea of what solution your business is going to provide and which of your future customers’ pain points you can solve. Do you have a specific skill set combined with relevant experience that other people would be willing to pay for? Identify your core service and consider potential complementary services that you or business partners could provide to enhance your offering. Define what you as a company and individual stand for.

  1. Research and refine your ideal customer

Once you have identified your company ethos and service proposition, put some time aside to do extensive research into your ideal customer as well as the environment they operate in. How many other companies are there who offer the same or a similar service that you will need to compete with? What sets you apart? Are there government initiatives or other external factors that would aid or obstruct your efforts?

  1. Have a financial back up plan

It is likely that you may not earn much in the early days. You may have chosen to stay in part-time employment whilst you work on setting up your own business, in which case the financial risk is manageable. If you have decided to leave your current job and run your business full-time, you will need a financial back up plan as it takes time to set up a successful and profitable business. Do you have any savings, or would family and friends be able to lend a helping hand if the business doesn’t take off as planned?

  1. Surround yourself with like-minded people

Make sure your family and close friends are on board with the idea and will be able to support you if the going gets tough. Join local start up initiatives, engage in dialogue with other businesses in a similar situation and be prepared to take their advice, or at least consider their point of view. Think about partnerships with other companies who may be able to refer business to you and be pro-active in asking for recommendations and making new connections.

  1. Be adaptable

The business environment is ever changing and only those business owners who can adapt will be able to run a successful business in the long term. There will be a whole range of skills you may need to learn in order to run a business, such as bookkeeping, HR, IT and/or sales, until you are in a position to employ staff or outsource to specialist providers. You may need to tweak or expand your service offering to fulfil your customers’ needs so encourage open dialogue with your customers and keep an open mind.

  1. Have a marketing strategy

Plan and write down how you are going to launch the business and market it to your identified customer base over the next 12 months. Set specific objectives of what you want to achieve and work out how you are planning to achieve them. If you would like some help with this, we would love to help.

Consortium Business Solutions was established in 2013 by Lara Squires and offers marketing and business development solutions to the professional services sector. Now consisting of five staff members, the team provide marketing support through traditional and digital channels, alongside social media consultancy services and event organisation.

You may also be interested to read Lara’s personal account of having set up her own business in this blog post ‘5 lessons I’ve learnt setting up my own business’ which was in our March newsletter too.

Upcoming Events

Brighton & Hove
8th May 2018 – Book Here
10th July 2018 – Book Here
11th September 2018 – Book Here
13th November 2018 – Book Here

18th May 2018 – Book Here
27th July 2018 – Book Here
28th September 2018 – Book Here
23rd November 2018 – Book Here

Tunbridge Wells
5th June 2018 – Book Here
7th August 2018 – Book Here
2nd October 2018 – Book Here
4th December 2018 – Book Here
13th June 2018 – Book Here
8th August 2018 – Book Here
10th October 2018 – Book Here
12th December 2018 – Book Here